consoles and strife
So a whole bunch of Nintendo nerds are paralyzed with outrage that Nintendo changed the name of the Revolution to Wii. Some of them, I've heard, are even considering having their tattoos of Link, Mario, and Kirby removed (but not Samus and Pikachu; those stay. Even pissed off nerds have their limits, you know.)
"Wii sounds like 'we,' which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Nintendo spells "Wii" with two "i"s to create an image of players gathering together to play. The spelling also is intended to invoke the controllers the Wii uses.
I actually think that logic is extremely cool, very non-linear, and surprisingly poetic for a video game company. And guess what? Nintendo now has people who are not Nintendo fanboys talking and thinking about the Wii. Brilliant.
Why are so many Nintendo fanboys taking it so personally? I wonder why the name of a gaming console is such a big deal? Isn't it the catalogue of games and how well they play what really matters?
There wasn't this much outrage from Trekkies when Rick Berman destroyed the Enterprise D, and that was worth some serious tattoo removal.
 Okay, I made that up, but the point stands.